WHY PARTNER WITH AUSTRALIA BY DESIGN?
Now in its third year, Australia by Design is firmly entrenched in the hearts and minds of design conscious Australians. In 2018, over 5.5 million people tuned in to watch Australia by Design’s Architecture, Innovations, Landscape and Gardens programs. This was an increase of 52% on the 2017 figures (average total audience reach per episode).
Australia by Design is not only a viewer favourite, it has also won the respect and admiration of the Australian build and design community. It has been lauded by many senior industry figures as a welcome and valuable component of the Australian build, architectural and design world collectively praising the series as a relevant and crucial ‘industry outreach’ to the broader community.
We are really encouraged that the audience numbers for Australia by Design have been growing year on year and we are really positive about the way it’s impacted our marketing activities. We’re reaching people now that we’ve never reached before. This has been a really useful medium for us in achieving objectives of growth.
Australia by Design fits in very nicely as part of our broader marketing program for Lysaght. It represents a great enabler to reach the aspiring home owner audience whilst connecting directly to the architectural fraternity around Australia. I highly recommend you consider it has a key marketing activity for your brand.
Australia by Design is a really important public platform for innovation. It’s the first serious scan in over 2 decades of Australian design ingenuity, benchmarked against our region’s best, on free to air TV. And because of that, it’s brought a fresh generation of design talent to our screens.
If you’d like to be part of the show, Australia by Design Partnership opportunities are currently available.
These opportunities are strictly limited and available only to organisations directly aligned to Australian design industry, allied industries and consumer markets.
Please contact Australia by Design’s Business and Partnership Producer Tony Maughan for more information: tony@mwcmedia.com.au.
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